Hi, I’m Shirley!
I’m a Product Operations & Strategy Leader who spent the last 10 years bringing structure to the beautiful chaos of building products.
After scaling high-growth start-ups (including through an IPO) and advising enterprise tech teams, I now help product teams at early and growth-stage start-ups set up product foundations and build the operational muscle they need.
Founders & Product Leaders – Is this you?
Your product direction changes often and your team needs clarity
Your PMs are talented, but everyone’s building their own way
Your internal tools are messy and slowing you down
And you are constantly firefighting requests instead of driving strategy
If so, here’s how I can help
Project Examples:
Product Operations Maturity Assessment: Understand how your product team operates today — even if you don't have a formal Product Ops function — and get a clear plan to scale your team faster.
PM Tooling Assessment: Identify opportunities to boost team efficiency and collaboration in your product team's tech stack.
Product Vision & Roadmap: Align your team on a shared product vision through collaborative, design thinking workshops to shape your roadmap.
Customer Personas & Journey Maps: Get clarity on who your customers are and how they experience your product to inform better roadmap decisions.
Fractional Services:
Fractional Product Ops Leader: Stuck in process chaos? Get on-going product operations leadership — without the full-time overhead.
Interested in examples of my past work?
Check out my experience highlights in the Work section.